Posts Tagged ‘Tiger Woods’
Brand Resurection
Tim Rutten writes a nice analysis of the brand challenges faced by Toyota and Tiger Woods in today’s Los Angeles Times. While I am not a brand expert, I have quite a bit of experience in a variety of communications. Both Toyota and Tiger Woods have mishandled almost every step in their public relations efforts. Tiger Woods’s press conference yesterday showed, yet again, that he has retained poor advisors. Jason Sobel of ESPN has a good review of his remarks.
Tiger Fails Crisis Management
Whatever Tiger Woods did or did not do, he has made his situation worse through poor communications. Whoever he has giving him advice has given him poor advice since the day of the car accident. This MSNBC article has a good take on his mistakes.
